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Coloured cotton is the future
Coloured cotton is the future
Coloured cotton that no longer needs to be bleached and dyed? Does that exist? Yes indeed, and soon you will see it in our collection. Last year it came to our attention that some cotton growers were experimenting with coloured cotton. After considerable detective work, we found a local scientist in Turkey who is developing coloured cotton. We committed ourselves to this project and together with her, we dare to continue this innovative project. So Girav has now become not only a clothing brand, but also a cotton grower!
Coloured cotton that no longer needs to be bleached and dyed? Does that exist? Yes indeed, and soon you will see it in our collection. Last year it came to our attention that some cotton growers were experimenting with coloured cotton. After considerable detective work, we found a local scientist in Turkey who is developing coloured cotton. We committed ourselves to this project and together with her, we dare to continue this innovative project. So Girav has now become not only a clothing brand, but also a cotton grower!
How does it work?
Coloured cotton is actually a primal cotton and probably originated five thousand years ago in the Andes in South-America. Researchers believe that originally only this colored type of cotton existed, but over time it evolved into white because it is much easier to process into all kinds of colors.
More seeds, more cotton
The first few acres were sown in early May and the coloured cotton was harvested in November 2022. Larger tracts of land cannot be sown at this time because there aren’t enough seeds of this “new” (primal) cotton available. Initially, the intention is to develop a beautiful yarn with the first harvest and to start a small clothing production. Even more important is to create more seeds with this first harvest, so that we can grow more coloured cotton next year and produce more clothing out of it.
Girav, in addition to being a clothing brand, is now also a cotton grower!
Beige and brown
Currently, it is only possible to grow beige and brown shades, two color tones that lend themselves well for our “invisible T-shirts. These T-shirts are a favorite among many men under white shirts because the beige color means you no longer see cuffs or seams. Meanwhile, we are working hard to grow the cotton in other colors as well, but that still requires a lot of research and development. We hope to produce more clothes with this type of cotton in the future, while taking the bleaching and dyeing of the cotton, and the associated environmental impact, out of the production chain.
Prototype
The first prototype made from our own coloured cotton.
Undershirts
This New York V-neck T-shirt is the perfect undershirt from coloured cotton. We have already 3 shirts made from coloured cotton.
Worldwide
